Hi Reader,

This morning, I meditated on a simple question, “What does my heart want me to know?”

As I sat in stillness, my heart reminded me that I hate Black Friday. All of it.

I’m shopping this week, like the rest of us. I mean, I can’t resist 30% off my favorite skincare, especially when I actually need to restock on a few favorites.

But, I hate the consumerism, the constant sales pitches, the inbox explosion. And yet, here I am, participating in it.

All month long, I’ve been working on my Black Friday sale. Putting together the sales page and the checkout cart, writing my emails, planning my Instagram posts… all of it. Because that’s what the business coaches and gurus tell me I should be doing.

I listened to them. And all month long, I felt heavy about it. It didn’t feel true to me and what I want to do. But, everyone else is doing it and it’s expected and this is the time of year people buy the most… and on and on….

I didn’t listen to my heart or my intuition. Until this morning.

So, today, I’m cancelling my Black Friday. The emails will get left unsent, I won’t be posting on Instagram.

The 5 Days of Deals page is up. You can still find it here. But, I’ve removed the timers and the expirations. If there’s something you want, grab it. No deadlines, no urgency. At least not for now.

And, instead of today’s sale, the Calm & Centered Collection for $19, I’m offering it as a “pay what you want.” You can pay $0. You can pay the $19 it was listed at for today’s deal. Or you can pay the $43 it is valued at. Or somewhere in between. Whatever you’d like. You can get that here.

Because rather than offering discounts and urgency, I’d like to relax this week, enjoy my family, stock up on skincare, and listen to my heart.

Anyway, Happy Thanksgiving Eve. I hope you have time to listen to your heart this week (and always).

Yours in authenticity,

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