Hi thereReader,

Maybe you remember last November when I started a Black Friday sale... and then canceled it. It just didn’t feel right. I don’t like the consumerism of it all, I didn’t like being part of the noise, I didn’t like selling at all on Thanksgiving.

I hated knowing that I’d either have to keep my phone close to answer your emails or ignore them and answer them late (as so often happens anyway, even when it’s not a beloved holiday or a day I spend with so many people I don’t get enough time with).

I also didn’t love the idea of you buying more on a day when you were likely already buying a lot. I hoped you’d find time to relax and enjoy your family. Or hide from them in your childhood bedroom with a glass of wine (traditions, 😉).

So, two or three emails in, I canceled it. Basically threw away all the emails I’d already written, didn’t publish the sales pages, didn’t post to Instagram. I was disappointed I wasted a lot of time making things I didn’t send, but I felt so much better knowing I stayed true to my values (and what I talk about here).

It felt good.

But… I still want to give you a great deal on a few things that I am really proud of and believe can help you build the life and motherhood you deserve.

And, I really do love a good sale. So, I’m doing it next week.

Introducing: The Big Fun Sale

This time, I’m not stressing out about the sales pages and the Instagram posts. I may or may not get to them. I’m just going to tell you about a few things I’m excited about, give you a big discount on them, and be available to answer any questions. I think it’s going to be fun, it's definitely going to be more casual, and I know I am going to feel good about it (see below ⤵)

Here's how it works:

↠ 5 days of deals: July 14 - 18

↠ Each deal goes live at 6 AM PT (ish) and is available for 24 hours (or so)

↠ (the feel good part): 5% of all proceeds go to MomsRising, an organization doing incredible work to make this world better for moms and families

What's coming your way:

• Day 1 (July 14): A 30-day trial for just $1 to our entire Raising Slow Membership
• Days 2-5: I'm still finalizing the details (like I said, a little more casual), but likely courses, coaching, and resources to help you create more calm and connection

I'll send you a preview of everything soon, but for now I just wanted you to know: this sale isn't about pressure or urgency or fear of missing out. Everything on this sale will be available to you in the future. None of this is going away (the prices will go up, but the courses will be here if you’re not ready now).

So, rather than the stress and urgency that normally surround a week-long sale, this one’s about making peaceful motherhood more accessible and about supporting organizations that are fighting for better policies for families.Want to be first to know when deals go live? I'll send you a heads up email each morning, but you can also join the waitlist here and you’ll get a gift with any purchase this week.

Yours in ease,

P.S. If you want to know more about MomsRising, take a look here. they're doing amazing work on maternal health, paid family leave, affordable childcare, and more. I'm excited to support them through this sale.